Free Chapter: How To Create Your Personal Sales and Marketing Plan

The latest feature article on Legal Marketing Reader is an excerpt from the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, by Beth Marie Cuzzone and Catherine Alman MacDonagh, published by the ABA Press. The article, Attention Associates: How To Create Your Personal Sales and Marketing Plan, presents a simple road map for associates to expand their networks and build their books of business. Also included is a downloadable worksheet to help both young and established attorneys start building a business plan today.