A new feature article has been added to Legal Marketing Reader. It is written by consultants Robert Buday, Bernie Thiel, Susan Buddenbaum, and Tim Parker — and is essentially a large excerpt from the book Thoughts on Thought Leadership. It is an excellent argument, and based on real research, on the why and how of getting marketing and sales effort to work in concert for maximum benefit. In the difficult times ahead, now is the time to turn ad hoc marketing and business development activities into a strategic and systematic effort. Check it out here:
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