What’s New? @ Legal Marketing Reader

Law Firm Change Agent: Do You Have What It Takes? by John O. Cunningham is the latest feature article at Legal Marketing Reader. It provides a glimpse at the science of organizational change and offers some important traits and tips for those seeking to be effective change agents in their firms. The article is based on a presentation by Jake Julia, the first vice president of the Office of Change Management at Northwestern University, at the recent Legal Sales and Service Organization conference.

The latest feature article on Legal Marketing Reader is an excerpt from the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, by Beth Marie Cuzzone and Catherine Alman MacDonagh, published by the ABA Press. The article, Attention Associates: How To Create Your Personal Sales and Marketing Plan, presents a simple road map for associates to expand their networks and build their books of business. Also included is a downloadable worksheet to help both young and established attorneys start building a business plan today.

The Lateral Partner Power Play, by John Hellerman and Gary Klein, is the latest feature article on Legal Marketing Reader.

Are law firms spending too much time and money branding the firm? Hellerman and Klein argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. Click here to read article…

The 10 Habits of Highly Successful Law Firms, by John O. Cunningham, is the latest feature article on Legal Marketing Reader.

What separates successful law firms from those that struggle? In this article, John summarizes the common habits that leading law firms use to carve out space in a brave new legal services marketplace. For large firms as well as small, here are 10 institutional traits that seem to be the seeds of success. Click to read full article…

Making the Most of Your Attorney Orientation Process — for Marketing’s Sake is the latest monthly feature article on Legal Marketing Reader. Written by Tara Parker, business development and marketing coordinator at McKenna Long & Aldridge LLP, the article describes what one law firm marketer does to make sure that new law firm hires understand the role marketing plays in their new firm — from square one.

The article is the first in what we hope will be many “tips from the trenches” reports on what your law marketing peers are doing to get results in their firms. Law firm marketers, if you have a tip to share, please submit it for consideration for publication in Legal Marketing Reader.

Read the full article now.

The monthly feature article at the newly launched Legal Marketing Reader is:

Market or Die: A Message to Managing Partners

By John O. Cunningham

Law firm leaders face critical decisions in a legal services marketplace that is consolidating and changing rapidly. For law firms of every size, survival depends on transforming firm-centric models to 21st century client-centered service business models. Elevating the marketing and business development function from afterthought to strategic weapon is the key. Click to read full article on legalmarketingreader.com.

Interested in writing for Legal Marketing Reader? We will consider exclusive articles focused on law firm marketing topics of a practical nature. Learn more…