John O. Cunningham, who frequently writes for Legal Marketing Reader, has another great article for law firm leaders over at legalsales.org. His article, Building A Winner, details the lessons for law firms provided by Celtics president Rich Gotham at the Legal Sales and Service Organization’s Raindance conference last month.

Law Firm Change Agent: Do You Have What It Takes? by John O. Cunningham is the latest feature article at Legal Marketing Reader. It provides a glimpse at the science of organizational change and offers some important traits and tips for those seeking to be effective change agents in their firms. The article is based on a presentation by Jake Julia, the first vice president of the Office of Change Management at Northwestern University, at the recent Legal Sales and Service Organization conference.

Thanks to recent posts from ALM Research Online, ABA Journal and Counsel to Counsel referencing John O. Cunningham’s popular article, The Ten Habits of Successful Law Firms, we’ve had visits from a lot of new readers this past week. We hope you bookmark Legal Marketing Reader and visit often to keep up with the latest in law marketing headlines from the top blogs and news feeds.

Two new feeds have been added under the “Publications” tab. AmLaw Daily replaces what was Large Law Firm News from Law.com. The Law.com Large Law site merged with American Lawyer Online, so we have updated that feed accordingly. The good news is that it is now a daily feed.

Also, the Law Marketing magazine feed has been phased out, so we’ve replaced it with The Best of Law Marketing from the Law Marketing Portal. This feed presents dialog from your law marketing peers extracted from Larry Bodine’s Law Marketing Portal Listserv — check it out for valuable discussion on topics such as:

• Marketing a Plaintiff’s Personal Injury Practice
• Keeping the Client when the Partner Leaves
• How to Make Friends with Reporters and Influence the Press
• Best Practices for a Trade Show Booth

Access all this and more via Legal Marketing Reader your one-stop resource gathering feeds and links to the best free information in law firm marketing. Your feedback and suggestions for improvement are always welcome. Please leave a comment.

The latest feature article on Legal Marketing Reader is an excerpt from the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, by Beth Marie Cuzzone and Catherine Alman MacDonagh, published by the ABA Press. The article, Attention Associates: How To Create Your Personal Sales and Marketing Plan, presents a simple road map for associates to expand their networks and build their books of business. Also included is a downloadable worksheet to help both young and established attorneys start building a business plan today.

Who reads Legal Marketing Reader? Without naming names, it’s folks like you from both large and small laws firms in all regions of the United States and abroad. Here’s a snapshot view (from today, February 18, 200 of the most recent visitors to Legal Marketing Reader, your hand-selected, uncluttered source for easy access to law firm marketing news and resources. Share the knowledge and efficiency of Legal Marketing Reader with others in your organization! Now with its own RSS feed for subscribing in your favorite news reader.

The Lateral Partner Power Play, by John Hellerman and Gary Klein, is the latest feature article on Legal Marketing Reader.

Are law firms spending too much time and money branding the firm? Hellerman and Klein argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. Click here to read article…

Legal Marketing Reader is looking for legal marketers who want to share their experiences or share tips and advice. If you have a success or failure that you think others may learn from, please submit your story idea to editor [at] legalmarketingreader.com, and maybe you’ll get published like Tara Parker did in her “Tips from the Trenches!” on Making the Most of Your Attorney Marketing Orientation Process — for Marketing’s Sake.

Don’t forget to click on the ‘More Blogs’ and ‘Publications’ tabs to view more headline feeds. Hiding behind the ‘Top Blogs’ are more important tips and articles for law firm marketers such as:

• Marketing and Sales: Different Roles in Support of a Common Goal from the ABA’s Law Practice Today
• How Law Firm Leaders Reward Their Leaders from Law.com’s Large Law Firm section
• The Prestige Factor: Have Lawyers Lost Their Status? from The Wall Street Journal’s Law Blog
• Marketing Tip for Law Firm Managing Partners: Require Non-Billable Hours from morepartnerincome.com.

and many, many more…

Legal Marketing Reader now has an RSS feed so that you can subscribe using your favorite news reader. Don’t use a news reader? That’s OK — Legal Marketing Reader is a news reader in itself, gathering the top blogs and news feeds on law firm marketing and business development topics.

But if you’re a voracious web reader, now you can add LMR to your favorite sources. Just click on the link below, or click on the little orange icon in the right sidebar of Legal Marketing Reader.

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