What’s New? @ Legal Marketing Reader

The objective of Legal Marketing Reader is to gather on one convenient web page the most useful links and resources for law firm marketers and marketing savvy attorneys. If you have a favorite resource that you’d like to see added to Legal Marketing Reader (for your convenience and the edification of others), please send us your recommendations.  You can recommend a favorite blog, an article, or a favorite news source. The qualifying criteria? Most importantly, they should focus primarily on legal marketing and business development/client service topics for law firms, provide original practical information and/or newsworthy information, and be updated regularly. Thank you for your input!

The 10 Habits of Highly Successful Law Firms, by John O. Cunningham, is the latest feature article on Legal Marketing Reader.

What separates successful law firms from those that struggle? In this article, John summarizes the common habits that leading law firms use to carve out space in a brave new legal services marketplace. For large firms as well as small, here are 10 institutional traits that seem to be the seeds of success. Click to read full article…

We can tell from our web server stats that some smart firms have added Legal Marketing Reader to their law firm’s intranet. What a great idea! We encourage all our regular readers to share the wealth and spread the LMR love. Ask your IT department to add LMR to your intranet or other resource sharing systems in use. As you know, Legal Marketing Reader is essential reading not only for law firm marketers, but anyone working in the law firm who wants to make a positive influence on business development, customer service and long-term success.
Thanks for reading, and thanks for sharing LMR.

You may have already noticed that we have added a nifty, new search tool to the top right of Legal Marketing Reader. It is Law.com’s Quest search tool, still in beta, but already impressive. Try it out. If your law firm site or blog is not included, you can suggest an addition. The Rolly-o search box, may be phased out. Please comment on your experience with either search engine.

Thanks for your continued feedback, which help make Legal Marketing Reader better and better!

Making the Most of Your Attorney Orientation Process — for Marketing’s Sake is the latest monthly feature article on Legal Marketing Reader. Written by Tara Parker, business development and marketing coordinator at McKenna Long & Aldridge LLP, the article describes what one law firm marketer does to make sure that new law firm hires understand the role marketing plays in their new firm — from square one.

The article is the first in what we hope will be many “tips from the trenches” reports on what your law marketing peers are doing to get results in their firms. Law firm marketers, if you have a tip to share, please submit it for consideration for publication in Legal Marketing Reader.

Read the full article now.

Legal Marketing Reader, the easy way to keep tabs on law firm marketing news and resources, now brings you even more news headline feeds! We’ve added a new “Publications” tab — just click on it for direct access to headline feeds on the latest articles from these RSS-enabled publishers…

Law.com - In-House Counsel

Law.com - Small Firm Business

Law.com - Large Law Firm

WSJ.com: Law Blog - WSJ.com

Law Firm Marketing Magazine

ABA Law Practice Today

These professional publication feeds nicely round out Legal Marketing Reader’s collection of top bloggers. As we identify more sources worth tracking, Legal Marketing Reader will add them. In the meantime, if you’ve got a suggestion for a handy resource for law firm marketers and biz development folks, please leave a comment on this post. Thanks!

Legal Marketing Reader is only a few weeks old, and we’re off to a great start. Response from the law firm marketing intelligentsia, so to speak, has been encouraging. We’re seeing readers from all over the globe, and our server stats show folks coming back for multiple visits. Be sure to “bookmark” Legal Marketing Reader and make it one of your regular surfing destinations.

Here are some reader comments:

“I wanted to tell you how fabulous I think your site is — and what a timesaver! I have just hired a new assistant and immediately directed her to your site. I told her that this was a great way to start her legal marketing education.”

“This is fantastic, lots of great resources, thank you for sharing!”

“A great resource and easy to navigate. I’ve already bookmarked it.”

“I love your site and would very much like to link to it from our [bar association] website, if that’s okay with you.”

“What an awesome resource. I actively read only half of the blogs that you aggregate.”

“Your site is a terrific addition to the law firm marketing field. It’s great to have one resource that brings together so much industry wisdom.”

Thanks everyone. Please keep the cards and letters coming! (You can e-mail me via the CONTACT link at the bottom of the Legal Marketing Reader page. Or leave your comment below.

The monthly feature article at the newly launched Legal Marketing Reader is:

Market or Die: A Message to Managing Partners

By John O. Cunningham

Law firm leaders face critical decisions in a legal services marketplace that is consolidating and changing rapidly. For law firms of every size, survival depends on transforming firm-centric models to 21st century client-centered service business models. Elevating the marketing and business development function from afterthought to strategic weapon is the key. Click to read full article on legalmarketingreader.com.

Interested in writing for Legal Marketing Reader? We will consider exclusive articles focused on law firm marketing topics of a practical nature. Learn more…

Don’t overlook the little search box in the top right hand corner of Legal Marketing Reader. It’s a powerful metasearch tool that will search 25 of the top web resources on law firm marketing. It’s especially useful if you’re in a hurry and only want results from trusted sites. Right now it’s searching these sites:

Legal Business Development
Legal Sales and Service Organization
Legal Marketing Magazine
Amy Campbell’s Law Firm Marketing Web Log
Law Marketing Portal
Tom Kane’s Legal Marketing Blog
FindLaw
Larry Bodine’s Blog
Law Firm Inc
RainToday.com
Law Practice Today
Law.com’s Small Firm Marketing
Marketing Catalyst
Infoworks!
Legal Marketing Reader
The Wired GC

and more…

It’s powered by Rolly-O. As with most things at Legal Marketing Reader… this is just the beginning. We’ll be looking for ways to improve tools to save you time and help you avoid spam sites. Try it out!

Legal Marketing Reader, a web site that gathers the latest headline links from the best legal marketing blogs and other resources is now live at legalmarketingreader.com. Designed to save you time and frustration sifting through the multiple sources of information, Legal Marketing Reader brings the best of the best to one place. Be sure to bookmark the page for future quick reference. Blogs and headline feeds we track as of our initial launch are:

Larry Bodines’ Law Marketing Blog

Tom Kane’s Legal Marketing Blog

Amy Campbell’s Law Firm Marketing Blog

RainToday.com articles

Jim Hassett’s Legal Business Development

Bruce Allen’s Marketing Catalyst

John Wallbillich’s Wired GC

Monica Bay’s The Common Scold

and more.