The Lateral Partner Power Play

The Lateral Partner Power Play, by John Hellerman and Gary Klein, is the latest feature article on Legal Marketing Reader.

Are law firms spending too much time and money branding the firm? Hellerman and Klein argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. Click here to read article…

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