Recessionary Thinking: 12 Smart Marketing Tips for Tough Times

The latest feature article on Legal Marketing Reader is authored by Deborah Scaringi.
Recessionary Thinking: 12 Smart Marketing Tips for Tough Times
In difficult financial times, running a successful service firm and business requires more than hard work. Careful decision making, cautious purchases, improved efficiency and streamlined budgeting sit at the top of the list. Adding marketing expenditures to this list may not seem prudent during down times, but you must reconsider. Maintaining and increasing marketing activities in a difficult market will help your business soar when the economy bounces back. In fact, research by the American Business Press shows that companies that continue to market themselves during a down economy grow four times faster than companies that don’t.

Read the full article here: Recession Marketing.

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