Archive for the 'Feature Articles' Category

Say Hello To The Law Firm CEO

Fresh content on Legal Marketing Reader by John O. Cunningham takes a look at the emergence of a new breed of law firm leader — the law firm CEO. These leaders realize that to run a business they must put aside their practice of law in order to be full time in charge and at the helm. Pointing toward examples of some successful law leaders, Cunningham paints a picture of the future as it takes shape, where the focus is on managing people, administration, business development, long-term planning and running a business.

Read the article here:
Law Firm Leadership in the 21st Century: Say Hello to the Law Firm Leader
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Read it there, then, please comment here!

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Most Popular Articles – Our Top 5

Legal Marketing Reader’s feature articles draw lots of readers to our site. We thought you’d like to know which articles are the “most read” on our site. Even though some of these were written a few years back, they continue to address relevant questions and concerns attorneys and law firm promoters continue to wrestle with. Here they are:

1. Ten Habits of Highly Successful Law Firms – By John O. Cunningham

2. Small Law Firm Marketing: Do-It-Yourself Marketing Tips – By John O. Cunningham

3. How To Create Attorney Sales and Marketing Plans – By Beth Marie Cuzzone and Catherine Alman MacDonagh

4. Six Facts About New Business — What Every Lawyer Needs to Know – By Jim Hassett, Ph.D.

5. Linkedin for Lawyers: Top Ten Tips – By Amy Campbell

Budget Essentials for Law Firm Business Development

Please excuse the summer hiatus, but new content can now be found on Legal Marketing Reader! Thank you to author Deborah Scaringi who writes on the “must have” budget items for your law firm’s business development budget. Deb polled some industry leaders to determine what tops their lists of indispensable budget line items.

Click here to read the full article: Budget Essentials for Law Firm Business Development.

Direct Mail Strategies in a Web 2.0 World?

With all the buzz surrounding social media and web technologies and how cheap and effective they can be for professionals (even lawyers) to build and enhance relationships that lead to more business — you’d think something as old school as direct mail marketing would be dead in the water, or at least circling the drain. But not so, says John O. Cunningham. He writes in our latest feature article, Direct Mail Strategies in a Web 2.0 World, that direct mail is alive and well and thriving in the world of professional services. He interviews long time direct mail pro Rachel Hayes, former vice president and principal consultant for Wellesley Hills Group, a management consulting, marketing and lead generation firm that serves professional service firms. The article provides both evidence of and advice for direct mail success. Check it out at: Legal Marketing Reader. And come back here to comment if you want to add to the conversation.

Thanks for patiently waiting for this latest LMR feature!

Lessons from the Recession: How Marketing Practices and Priorities Can Make the Difference

The latest feature article at Legal Marketing Reader is a summary of findings of a recent survey by the Alterra Group showing that despite the sour economy, a number of professional services firms actually held their revenue steady or even increased it in the past year. What separates the firms that thrive? Their research found that the more successful companies had distinctly different marketing practices and priorities than those whose revenues declined in the past year. To read the full article, click on:
Lessons from the Recession.

Do-It-Yourself Marketing Tips for Small Law Firms

Legal services consultant and writer John O. Cunningham has published another feature article on Legal Marketing Reader, this time aimed at small law firms. “Small law firm practitioners often lack a mega-firm’s arsenal of marketing resources,” according to Cunningham. “But there are many ways to compete effectively for the attention of clients and referral sources without expensive advertising,” he said.

Read the article, by clicking on the title below:
“Do-It-Yourself” Marketing for Small Law Firms.

10 Ways to Boost Lateral Partner Integration by Katie Rutter

The latest guest feature article on Legal Marketing Reader is written by marketing consultant Katie Rutter. Ten Ways to Boost Later Partner Integration is a timely topic and provides tips on creating a lateral integration program to make sure law firm laterals hit the ground running, get up to speed, and find their fit in the new firm culture.

Check it out at: Lateral Partner Integration.


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