Archive for the 'Feature Articles' Category



Recessionary Thinking: 12 Smart Marketing Tips for Tough Times

The latest feature article on Legal Marketing Reader is authored by Deborah Scaringi.
Recessionary Thinking: 12 Smart Marketing Tips for Tough Times
In difficult financial times, running a successful service firm and business requires more than hard work. Careful decision making, cautious purchases, improved efficiency and streamlined budgeting sit at the top of the list. Adding marketing expenditures to this list may not seem prudent during down times, but you must reconsider. Maintaining and increasing marketing activities in a difficult market will help your business soar when the economy bounces back. In fact, research by the American Business Press shows that companies that continue to market themselves during a down economy grow four times faster than companies that don’t.

Read the full article here: Recession Marketing.

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Getting Marketing and Business Development on the Same Page Using the Same Game Plan

A new feature article has been added to Legal Marketing Reader. It is written by consultants Robert Buday, Bernie Thiel, Susan Buddenbaum, and Tim Parker — and is essentially a large excerpt from the book Thoughts on Thought Leadership. It is an excellent argument, and based on real research, on the why and how of getting marketing and sales effort to work in concert for maximum benefit. In the difficult times ahead, now is the time to turn ad hoc marketing and business development activities into a strategic and systematic effort. Check it out here:

Getting Marketing and Business Development on the Same Page.

What Every Lawyer Needs To Know: 6 Facts About New Business

The latest feature article on Legal Marketing Reader is sound advice from consultant Jim Hassett. The article, “Six Facts About New Business — What Every Lawyer Needs To Know,” is an entire free chapter from his book, Legal Business Development, A Step by Step Guide. And just like the book, the article provides basic and easy to understand and apply tips on how to win new business. As the article states, learning how to sell isn’t something attorneys learn in law school, but it is a learned process. Check out the article, download the chapter, and share it with attorneys at your firm. And remember you learned about it here at Legal Marketing Reader!

Law Firm Change Agent: Do You Have What It Takes?

Law Firm Change Agent: Do You Have What It Takes? by John O. Cunningham is the latest feature article at Legal Marketing Reader. It provides a glimpse at the science of organizational change and offers some important traits and tips for those seeking to be effective change agents in their firms. The article is based on a presentation by Jake Julia, the first vice president of the Office of Change Management at Northwestern University, at the recent Legal Sales and Service Organization conference.

Free Chapter: How To Create Your Personal Sales and Marketing Plan

sales bookThe latest feature article on Legal Marketing Reader is an excerpt from the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, by Beth Marie Cuzzone and Catherine Alman MacDonagh, published by the ABA Press. The article, Attention Associates: How To Create Your Personal Sales and Marketing Plan, presents a simple road map for associates to expand their networks and build their books of business. Also included is a downloadable worksheet to help both young and established attorneys start building a business plan today.

The Lateral Partner Power Play

The Lateral Partner Power Play, by John Hellerman and Gary Klein, is the latest feature article on Legal Marketing Reader.

Are law firms spending too much time and money branding the firm? Hellerman and Klein argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. Click here to read article…

The Ten Habits of Highly Successful Law Firms

The 10 Habits of Highly Successful Law Firms, by John O. Cunningham, is the latest feature article on Legal Marketing Reader.

What separates successful law firms from those that struggle? In this article, John summarizes the common habits that leading law firms use to carve out space in a brave new legal services marketplace. For large firms as well as small, here are 10 institutional traits that seem to be the seeds of success. Click to read full article…


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